Why Quality Content is the Backbone of Any Inbound Marketing Strategy
Written By: Admin Date: 31-01-2018
Social media content – posts on various platforms as well as specialized content like Twitter moments, Instagram Stories, Facebook Stories, etc.
If you’re working on your strategies consistently, then your content will work in concert to draw valuable customers to your blog, your social media pages, and finally your website.
How is content marketing different from inbound marketing?
Content marketing and inbound marketing are very close to each other in a lot of ways. The premise of both is to bring customers in, rather than to interrupt them with an ad for, say, shoes, when they’re browsing for something completely unrelated, like dental services or preschools.
How can content help improve my SEO?
SEO refers to the tactics marketers use to help brands get to the top of Google’s search results when people search for the thing that brand offers.
Content is invaluable for improving SEO. That’s because one fundamental element of SEO is keywords – using the right ones, in the right context, and in a natural, well-written manner.
Nowadays, Google can tell if you’re writing spammy copy to improve your search ranking. And the algorithm doesn’t approve that.
If you want to get to the top of the search rankings in your particular area, you need solid, well-written, and rich content. You need content written for users, not for crawlers (although you need to add good keywords into the content so that Google can find you).
Another important element of SEO is earning quality backlinks – in other words, inspiring other reputable sites to link to your content.
The only way to earn these backlinks, of course, is to have great content.
How do I know if my content is working?
This is the important question. How do you find if your content is working? Are you providing the same information to your readers what they want?
The first step is to review your analytics. See what your top entrance and exit pages are (what pages people are first coming to your website through, and what pages they’re leaving your site from).
Check your best 5 or 10 blog posts on a monthly basis. Are the same few frequently ranking high? Create a few more like them, or repurpose those posts into new forms of content like a video or an infographic.